Marketing with heart for soul-led entrepreneurs.

Support that nurtures your passion while giving you clear, stress-free next steps.

soulpreneur marketing icon

Does it feel like most digital and social media marketing advice doesn’t get the heart of your business?

I’m here to help you grow your brand – while staying aligned with your purpose.

With years of experience in heart-centred marketing, I’m passionate about helping entrepreneurs like you. No unnecessary jargon or complicated advice – just proven methods to connect with your audience in an authentic way!

If you’re ready to market your business in a way that resonates with your vision, let’s make it happen!

An image of Karin, the digital marketer for soulpreneurs

Why Clients Choose Me

14+ Years’ Experience

I’ve worked in SEO, social media, and digital marketing since 2011 - from corporate roles to running my own businesses.

I’ve Been Where You Are

From having a top 0.01% Etsy shop to growing a blog to 100k monthly visitors, I know the joys and struggles of building a business.

No Jargon, Just Clarity

I translate complex marketing into simple, actionable steps so entrepreneurs feel confident instead of overwhelmed.

Soul + Strategy

Empathy meets proven SEO and business strategy, so your marketing feels aligned, authentic, and effective.

Support that meets you where you are.

Every business has its own rhythm. Maybe you just need quick fixes, or maybe you’re ready for the full glow-up. That’s why my services are offered in tiers – from starter reviews to complete glow-ups – so you can choose the level of guidance that feels right for you.

starter marketing report

Starter Packages

Gentle reviews that highlight quick wins and simple shifts, giving you more flow and clarity right away.

Growth Blueprints

Soulful strategies that uncover new opportunities, refine your message, and guide your business toward steady, aligned growth

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The Full Glow-Up

A heart-led transformation - website, SEO, and socials all working in harmony so your business can truly shine.

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Specialist Services

Focused support for what you need most - email magic, Etsy glow-ups, or soulful websites crafted with care.

Ready to find the support that fits your business?

About Me

About Me

Hi, I’m Karin! I’ve been working in SEO, social media and digital marketing since 2011.

I’ve built several passion-based businesses, including an artisan brand that ranked in the top 0.01% of Etsy shops worldwide, and a spiritual website with over 100K monthly visitors.

I’ve been where you are. I know the challenges and joys of turning your passion into a thriving business. That’s why I’m here to help you connect with your customers on a deeper level, creating marketing that feels truly authentic.

What My Clients Say

Take a look at what my clients have to say about my work.

5/5
I am so impressed by Karin's report for me, she has gone into so much detail and I feel really clear and confident in moving forwards, marketing my new business and attracting my ideal clients! Excellent work and double bonus for me that Karin is also an HSP and understands my subject intimately!
5/5
Karin’s strategy and ongoing support helped us grow to over 30k visitors a month. She explained everything in plain language - it never felt overwhelming. She is wonderful to work with, it felt less like hiring a marketer and more like having a creative partner who understands what you’re really trying to build.
5/5
Karin truly impressed me with her professionalism and innovative approach in social media marketing. Her attention to detail and deep understanding has made working with her an absolute pleasure. Highly recommended!

Is This You? You’ll Feel Right at Home

If your business is rooted in passion, creativity, and service, you’re in the right place. These are just a few of the kinds of heart-led entrepreneurs I support:

Therapists & Coaches

Life, wellness, or spiritual coaches who need an online presence that feels authentic.

Eco & Ethical Brands

Sustainable businesses who want to be supported by marketing that reflects their values.

Yoga Teachers

From solo teachers to ayurveda studios, entrepreneurs who want to reach new students.

Holistic Nutritionists

Nutritionists who want to share healing through food while building aligned businesses.

Fashion Brands

Clothing labels with heart and purpose, looking for digital marketing strategy that helps them shine online.

Podcasters

Conscious creators who want to grow their reach through soulful SEO and authentic audience connection.

Restaurants & Cafés

Catering and hospitality businesses who want to build loyal communities and repeat customers.

Course Creators

Entrepreneurs bringing wisdom to life through online learning, who want their marketing to flow with ease.

Energy Healers

Reiki, pranic, and energy healing practitioners who want to attract aligned clients through heart-led websites and social media.

Astrologers & Tarot Readers

Mystical entrepreneurs who want to make their services discoverable with SEO and soulful online presence

Wellness Practitioners

Massage therapists, naturopaths, and acupuncturists ready to improve their online visibility.

Nonprofits & Charities

Purpose-driven organisations expanding their mission through storytelling and conscious marketing support.

Tech-for-Good Startups

Innovative entrepreneurs creating apps and other products, ready for real business growth.

Parenting & Family Brands

Heart-led parenting and family brands who want to grow sustainable businesses that nurture and inspire.

Beauty & Skincare Brands

Entrepreneurs building beauty and skincare businesses seeking visibility that reflects their values.

Wedding Businesses

Photographers, wedding planners, florists and celebrants that want to connect deeply with aligned couples.

Pet Businesses

Pet groomers, trainers, and holistic pet brands who want their websites and social media to attract aligned clients.

Freelance Designers

Creative entrepreneurs who are ready for marketing that supports their ongoing growth.

Musicians & DJs

Entrepreneurs in music building visibility through social media and SEO, with marketing that flows and attracts fans.

Etsy Sellers

From handmade crafts to digital shops, Etsy artists who want to grow their business with true clarity.

Travel Guides & Bloggers

Businesses sharing travel wisdom, who want their websites to expand their reach.

Interior Designers

Designers with unique style, seeking to build online visibility through SEO and soulful social media.

Actors & Performers

Stage creatives who want their marketing strategy to reflect their passion and artistry.

Fitness Professionals

Personal trainers, pilates and boutique gyms who want to to inspire trust and attract clients.

If you’ve made it this far, you already know your business is ready for the next step. I’d love to help you get there with soulful, effective strategy.