Soul & Strategy: A Marketing Review for Entrepreneurs
A personalised audit of your website, Etsy shop, Instagram, or other digital platform. I connect with the heart and soul of your business, and translate it into marketing that actually works.
You’re doing SO much already
Running your own business means wearing every hat – creator, service provider, customer care, tech support, and everything in between. It’s easy to let marketing fall to the bottom of the list.
Maybe this sounds familiar:
You care deeply about your work, but the tech and SEO side feels like gibberish to you.
You’ve tried following marketing “best practices,” but the robotic jargon feels inauthentic and difficult to put into practice.
People land on your site… but they don’t turn into customers. Or worse, you feel invisible online.
Your offerings are powerful, but your platform doesn’t reflect the passion you put into them – it looks fine, but it doesn’t feel like you.
Sound familiar? Many passionate entrepreneurs struggle to make their online presence reflect the quality of their actual work.
But... You don’t have to do it alone.
A fresh pair of eyes makes all the difference
When you’re deep in the day-to-day of your business, it’s hard to see your online platforms clearly. That’s where I come in.
My Soul & Strategy Review gives you:
- Clarity → so you know what’s working and what’s not.
- Confidence → You’ll know exactly what to say and how to show up online.
- Quick wins → small fixes that give big results.
These aren’t overwhelming overhauls. Just simple, high-impact changes that help your website, Instagram, Etsy, or other online platform do its real job: connecting you with your dream clients.
What You’ll Get
Here’s exactly what’s included in your Soul & Strategy Review:
Personalised PDF Report
A 4-5 page PDF with detailed feedback of the platform of your choosing, with a prioritised list of what to fix first. Something you can refer back to as you make improvements.
Walkthrough Video
A 10–15 minute Loom video where I walk you through your platform with you. I’ll point out what’s working, what’s confusing, and the quick fixes that will make the biggest difference.
The Bigger Picture
Beyond the technical fixes, I’ll share honest observations about your messaging, your voice, and whether your platform is really communicating what makes your business worth choosing.
Still have questions?
What exactly do I get with the Soul & Strategy Review?
You’ll receive a 10–15 minute Loom video walkthrough, a 4-5 page PDF report with screenshots, and soul-led suggestions for quick fixes. I’ll look at the online platform of your choosing (for example: your website, Instagram, Facebook, Etsy, TikTok) and highlight the changes that will create big results.
Do I need to be “techy” to understand your feedback?
Not at all. My reviews are clear, jargon-free, and easy to action. You don’t need coding skills or marketing know-how, just the willingness to make a few small tweaks.
How soon will I get my review?
Within 14 days of purchase. You’ll receive your PDF and Loom link straight to your inbox.
Why Work With Me?
Why Work With Me
Hi, I’m Karin! I’ve been working in SEO, social media and digital marketing since 2011.
I’ve built several passion-based businesses, including an artisan brand that ranked in the top 0.01% of Etsy shops worldwide, and a spiritual website with over 100K monthly visitors.
I’ve been where you are. I know the challenges and joys of turning your passion into a thriving business. I’ve built businesses from scratch, watched them grow, and learned what actually works for passionate entrepreneurs.
I’m not going to hand you a generic checklist. I’m going to look at YOUR platform and tell you the truth, so you can connect with your customers on a deeper level and create marketing that feels truly authentic.
Real Results, Real Voices
Don’t just take my word for it – here’s what my clients say.
Who I Work With
I work with passionate, purpose-driven entrepreneurs across every niche. If you care deeply about your work and want your online presence to reflect it, you’re in the right place. These are just a few of the kinds of small businesses I support:
Therapists & Coaches
Life, wellness, or spiritual coaches who need an online presence that feels authentic.
Eco & Ethical Brands
Sustainable businesses who want to be supported by websites that reflect their values.
Yoga Teachers
From solo teachers to ayurveda studios, entrepreneurs who want to reach new students.
Holistic Nutritionists
Nutritionists who want to share healing through food while building aligned businesses.
Fashion Brands
Clothing labels with heart and purpose, looking for a website audit that helps them shine online.
Podcasters
Conscious creators who want to grow their reach through authentic audience connection.
Restaurants & Cafés
Catering and hospitality businesses who want to create community and attract loyal customers.
Course Creators
Entrepreneurs bringing wisdom to life through online learning, who want their websites to flow with ease.
Energy Healers
Reiki, pranic, and energy healing practitioners who want to attract aligned clients through heart-led websites.
Astrologers & Tarot Readers
Mystical entrepreneurs who want to merge SEO with soulful online presence
Wellness Practitioners
Massage therapists, naturopaths, and acupuncturists ready to improve their online visibility.
Nonprofits & Charities
Purpose-driven organisations expanding their mission through storytelling and conscious SEO support.
Tech-for-Good Startups
Innovative entrepreneurs creating apps and other products, ready for real business growth.
Parenting & Family Brands
Heart-led parenting and family brands who want to grow businesses that nurture and inspire.
Beauty & Skincare Brands
Entrepreneurs building beauty and skincare brands who want visibility that reflects their values.
Wedding Businesses
Photographers, wedding planners, florists and celebrants that want to connect deeply with aligned couples.
Pet Businesses
Pet groomers, trainers, and holistic pet brands who want their websites to attract aligned clients.
Freelance Designers
Creative entrepreneurs who are ready for SEO audits that support their ongoing growth.
Musicians & DJs
Entrepreneurs in music building visibility through SEO, with websites that flow and attract fans.
Etsy Sellers
From handmade crafts to digital shops, Etsy artists who want to grow their business with SEO clarity.
Travel Guides & Bloggers
Businesses sharing travel wisdom, who want their websites to expand their reach.
Interior Designers
Designers with unique style, looking to build online visibility through SEO and soulful websites.
Actors & Performers
Stage creatives who want their websites to reflect passion and artistry while aligning with SEO magic.
Fitness Professionals
Personal trainers, pilates and boutique gyms who want their websites to inspire trust and attract clients.