Work I'm Proud Of: Social Media & Branding
A mix of client work, collaborations, and personal projects. Some of it is polished, some of it is bootstrapped. All of it is real.
Festival Season – Dance Collective, London
These reels follow the journey from rehearsal to stage. The prep, the chaos, the colour, and the pure joy of performing. Most of all, I wanted to capture the family-like bonds that form when you share the same stage with people year after year.
Growing a Unique Event Brand – London
An event brand bringing people together through music and pure silliness and childlike fun. The goal was to create content that felt like the party had already started before you’d even bought a ticket.
Built from Scratch – My own E-Commerce Brand
My artisan brand, which grew to rank in the top 0.01% of Etsy shops worldwide. All the growth was organic, driven entirely by SEO strategy and social content that showed the story behind the products.
Giving Her the Tools – Wellness Coach, New Zealand
A wellness practitioner starting her Instagram presence from scratch. The goal was to design reusable templates based on her branding so she could have a clear direction for the future.
Getting People Through the Door – Dance Class, Norwich
A brand new dance class trying to find its people. I created weekly posts designed to feel warm and inviting – with bold yellows and a inclusive, friendly energy.
Selling the Feeling – Travel & Hospitality, Cape Town
Sample content created as part of a social media strategy for a Cape Town AirBnB. Designed to make guests fall in love with the city before even arriving.
Teaching Through Content – Wellness & Botanical Brand
An educational content series designed to be beautiful enough to share.
Note: While the design and copy is my own, it was finalised with AI.
Pinterest & Blog Magic – Spiritual Lifesyle Brand
Pinterest graphics for a spiritual lifestyle brand with a large existing audience. The focus was on creating something to stop people scrolling and feel something. Mystical, colourful, and a little bit otherworldly.
Local Collaborations – Lusaka
A selection of content created in collaboration with Lusaka brands and venues – a circus company, a music venue, and a skate rink. Made with love for the local creative scene.
No Client, No Brief - Just Me
I make content for the joy of it. Reels are my way of capturing special moments and turning them into memory capsules. Here are some of my favourite ones: