Why Work With Me?

Hi, I'm Karin!

I’ve been working in SEO, social media, and digital marketing since 2011. Over the years I’ve built several passion-based businesses — including an artisan brand that ranked in the top 0.01% of Etsy shops worldwide, and a spiritual website with over 100K monthly visitors.

I’ve been where you are. I know the challenges and the joy of turning your passion into a thriving business. That’s why I’m here to help you connect with your customers on a deeper level, with marketing that feels both authentic and effective.

An image of Karin, the digital marketer for soulpreneurs

My Approach

Marketing doesn’t need to be complicated, robotic, or overwhelming. My work blends:

  • Strategy that works (SEO, social media, content that converts).

  • Heart-led support (warm, empathetic guidance without the jargon).

  • Actionable clarity (you’ll always know your next steps).

With me, you’ll never be handed a confusing document and left on your own. You’ll get clear advice, tailored to your business, that feels doable and aligned with your values.

Why I'm Different

  • 14+ years of digital marketing experience
  • Proven success building my own passion-based businesses
  • I speak your language: clear, human, no jargon
  • I blend technical know-how with empathy
  • You’ll walk away with clarity, confidence, and momentum

How I Help You Shine

  • I connect with the passion shaping your vision
  • I simplify the complex into clear steps
  • I focus on quick wins and long-term growth
  • Your marketing will feel authentic, not forced
  • You’ll feel supported, not overwhelmed
Explore My Services
heart made of patchwork

Who I Work With

I support soul-led business owners, creatives, and independent brands who are passionate about what they do but need their marketing to work harder for them.

Some of the people I work with include:

    • Healers, coaches & wellness practitioners
    • Artists, photographers & creative visionaries
    • Grassroots events, communities & gatherings
    • Ethical, eco & purpose-driven brands

Your specific business might be different, but the heart is the same. If you care deeply about your clients and your craft, you’ll feel right at home here.

What My Clients Say

Don’t just take my word for it – here’s what others have said about working with me.

Karin’s strategy and ongoing support helped us grow to over 30k visitors a month. She explained everything in plain language - it never felt overwhelming. She is wonderful to work with, it felt less like hiring a marketer and more like having a creative partner who understands what you’re really trying to build.
Amaris S. Witchcraftisan
I am so impressed by Karin's report for me, she has gone into so much detail and I feel really clear and confident in moving forwards, marketing my new business and attracting my ideal clients! Excellent work and double bonus for me that Karin is also an HSP and understands my subject intimately!
Katie Spicer Magic of Botanicals
Karin truly impressed me with her professionalism and innovative approach in social media marketing. Her attention to detail and deep understanding has made working with her an absolute pleasure. Highly recommended!
Helen Chapman Vibralite Healing
Have Questions? Let's Connect!